Advice for PR pros on how to make a journalist love you

When asked the question, "how do you get that journalist to just love your brand and what you have to say?", Sue has this advice:

“An online image is like the greens at Pebble Beach. It needs constant tending, every blade matters, and it feels both welcoming and intimidating at the same time.

Journalists are drawn to people who are strong and opinionated, but your online brand shouldn't be built just to deliver that message. It should deliver you.”

Read all of the expert opinions here.