Client

Like Superman, Sue Zoldak has x-ray vision. She is able to see through whatever you think you want and deliver all of that plus the things you didn't even think of but would have thought about afterwards. Sue is my secret weapon in accomplishing amazing results which make us all look great. Sue has a keenly tuned 6th sense that helps direct her own team to work seamlessly with others. She never misses an opportunity to dig a little deeper when discussing a potential project which often helps uncover additional goals and deliverables. As a marketer, Sue is an integral part of my team.

Client

If you go to list the many great qualities Sue Zoldak brings to a job, you might find yourself with a very long list of items. Her creativity and energy for projects is infectious. She starts every project with a genuine sense of curiosity in wanting to know your goals, objectives, challenges and how far (or willingness) to push the boundaries in trying to do something inherently creative that you've never done before to reach your expressed goals. She offers what I would call a "positive push" to help a client see new ways and means to get the results her client wants to achieve. 

I saw this first hand with her work with me as I was leading an overhaul of our digital properties (which were very poor at the time), as well as developing new means to deliver new and dynamic content to traditional and untraditional audiences. Together we opened a range of new capabilities that truly transformed the way we did business but how we did business in a number of areas as well. I credit Sue's leadership with helping to make that possible. 

She treats her clients as "an investment" and as such she is looking for a longer, stronger and bigger return with them. That was refreshing on many levels and if people are smart enough to pick her to work with them, you're going to reap those positive dividends.

Client

Sue Zoldak is a digital marketing whiz with deep knowledge of how organizations can expand their digital audience size and engagement levels. Sue was instrumental in devising and executing a strategy that helped us exceed our goals for unique visitors and new Facebook fans. She is exceptionally talented in recognizing the latest and most effective digital marketing strategies. If your goal is to enlarge your organization's digital footprint, Sue is your person!

Client

Sue gets the client to focus on the project objective and then consults with them on specifics so that the final product is effective. She is creative. Her many years of experience enable her to use that creativity to achieve results. She is a hands on person who always gets the job done when the client wants it and with the highest integrity!

Client

Sue was instrumental to our organization when we needed to develop and execute a social media strategy. Our initial and ongoing success are due in large part to her recommendations.

Strategic Partner

Sue led the effort to define a stakeholder Outreach program that was a key component to winning a $331M government project. She brought a deep understanding of the task to be performed and formulated a discriminating approach that would meet the customer's objectives within the constraints of an affordability profile. Sue is very skilled in the use of social media and advanced communication techniques. I would welcome the opportunity to leverage Sue's skills for similar opportunities in the future.

Strategic Partner

I worked with Sue on a number of different projects. Sue approaches campaigns from a very thoughtful, deliberate position. She isn't interested in just sticking to what has worked in the past; instead, she looks for new ways to meet the strategic goals of her clients. She is very trustworthy and is a fabulous connector within the industry. She can always be counted on to provide thoughtful guidance, intriguing presentations and a sense of fun professionalism.

Strategic Partner

I’ve worked with Sue in every phase of communications campaigns…from planning to implementation to fine-tuning to wrap-up and analysis. Her interactions with and advice to clients are always highly valued and on-target. She helps her clients get the biggest bang for their resources through sophisticated timing, messaging and media/audience targeting. Most importantly, Sue likes to ‘win’…and conveys that attitude and spirit to her client’s team. I’d want Sue on my team anytime I’ve got a tough communications campaign challenge…because I, too, want to win!

Strategic Partner

Sue is a talented relationship manager who brings innovative ideas to her clients. She isn't satisfied with the tried and true and seeks to find the best and newest way to get results. Sue is the first person I call when I want to share a new idea or create a new partnership.

Colleague

Sue is a tour de force who brings a uniquely creative and practical approach to problem solving. She is both detail oriented and a big picture thinker who can identify not only what's needed, but how to get there. Her secret sauce is her ability to read and connect with different types of people, which has helped her build relationships with colleagues and clients alike. A mentor to junior staff and a valuable resource to her contemporaries, I could always count on Sue for her great advice and sound judgement.

Colleague

Sue provides a shining example of leadership in our organization and has been an invaluable mentor to junior staff, myself included. Her tireless drive and commitment to excellence are complemented by her nurturing spirit and dedication to helping others succeed. Whether she is providing strategic guidance on a client account, planning top-notch marketing events for Adfero or heading up a new business initiative, our team considers ourselves lucky to have Sue on board.

Colleague

Sue understands what's next in the digital advocacy space and knows how to execute these strategies for her clients. She is smart, savvy, and delivers results. She is also takes pride in mentoring junior staff, empowering them to do great work and advance their careers. It was a real pleasure working with Sue. I can't thank her enough for everything she has taught me.

Colleague

Sue is an extremely capable professional, well-acquainted with all ways of communicating with members, constituents, voters, consumers, etc. She is also a terrific colleague, collegial, smart, responsible and a real team player. I recommend her highly.

Colleague

Sue’s strong leadership skills and vision for the initiatives she takes on are unmatched. In working with Sue from the perspective of a client as well as a co-worker, I’ve seen first hand how she engages teams and motivates them to accomplish successful results for her clients.

Colleague

Sue is a forward-thinking, strategic communicator with excellent management skills. She is not only a leader in the field of communications and advertising, but she also dedicates her time to growing employees to become more efficient and happier in the workplace. She is always aware of cutting-edge trends and tactics as they are happening, allowing her colleagues and clients to jump on board immediately.

Colleague

Energetic and exuberant, Sue's passion for her work and finding opportunity is infectious to her clients and coworkers. She strikes a balance between idealism and pragmatism, bringing fresh, new ideas to the table rooted in reality to achieve objectives. Her heart of a teacher comes out in every aspect of her work. Some might try to pass themselves off as the smartest person in the room and want you to take their word for it just because they're the "expert". While she always is one of the smartest people in the room, Sue shows the "why" to explain her approach, which garners trust and respect. Whether at industry events as a speaker or in the office with her colleagues, Sue is an inspirational mentor and creative thinker that anyone will learn from.

Direct Report

Sue is one of the most creative, strategic managers with whom I have worked. She constantly has great ideas that go above and beyond what the clients wants/needs, and she is an extremely thoughtful and attentive manager and mentor. Sue is particularly skilled in the area of online advertising, and I learned so much from her over the past year about digital ad strategies and tactics and how they can really achieve ROI for clients! Sue would be a huge value-add to any team and/or company.

Direct Report

Sue understands what's next in the digital advocacy space and knows how to execute these strategies for her clients. She is smart, savvy, and delivers results. She is also takes pride in mentoring junior staff, empowering them to do great work and advance their careers. It was a real pleasure working with Sue. I can't thank her enough for everything she has taught me.

Direct Report

Sue is a smart, efficient communications and marketing professional who brings energy and insight to every project. She is one of the most attentive managers I've had and I appreciate her dedication to making sure our team meshes well and produces top quality work. Sue strives to understand what clients and colleagues want, and consistently provides exceptional service. I've truly enjoyed working with and getting to know Sue, one of the best networkers and communicators I've met.

Audience Member

Sue shared the art of dynamic storytelling at the 2017 ASCO Advocacy Summit. Speaking to 100 oncologists of varying advocacy experience, she encouraged them to use their creativity and explore conveying information in different ways than their traditional (and beloved!) talking points. The live brainstorming aspect and collaboration with peers, coupled with the chance to get feedback on their stories were definitely a hit. Our advocates enjoyed the session tremendously and they were able to apply their new skills in Hill meetings the very next day (and could also apply them in their daily life). Sue was professional and easy to work with prior to the training, via email and conference call. She was sure to ask clarifying questions about our policy asks/issues and to learn more about our audience (to tailor her talk to their needs).I’d definitely recommend Sue to others who are considering adding a dedicated storytelling workshop to their fly-ins.

Audience Member

I have had the opportunity to hear Sue speak at several events. Sue is a skilled storyteller with the ability to weave her years of experience, expertise and vision for the future into compelling and thoughtful messages. Each time I hear her speak, I come away with new ideas and tactics to apply to my job. Whether she is speaking at conferences or presenting to eager employees in the company conference room for an internal education series, Sue shares unique knowledge and insights. Always willing to help others, Sue provides strategic guidance and challenges you to be your best self.

Audience Member

Sue's presentation at the 2013 Grassroots Conference was innovative and right-on target for the ever-changing grassroots advocacy environment. I look forward to learning about what's next from her.

Audience Member

Sue Zoldak is a savvy Public Relations professional and gifted public speaker.  As a business partner, Sue uses her experience to qualify business opportunities as they arise. Her ability to introduce sophisticated communications strategies to specific business markets demonstrates her planning expertise. Sue’s communication skills develop leads into business. Sue’s business-to-business presentations are inspiring. The amount of professionals that participate in the Q&A sessions immediately following her sessions indicate her ability to enlighten and engage every audience. After attending Sue’s presentation at the Get PR Smart series, I’ve applied various principles of her strategies to my 2012 sales cycle!

Audience Member

Sue did a fantastic job teaching my colleagues and me about some of the advanced features of social media networking and advertising. She clearly possesses an expert-level of knowledge when it comes to social networking and displays strong background knowledge of web development, which makes it very easy to learn, understand and improve.