The 4 foundations of a winning issue advocacy campaign
A winning issue advocacy campaign presents an issue in a way that resonates with the audience’s own self-interests, while keeping the overall message in line with the organization’s ultimate mission. Such a campaign reflects a desire to create a mutually beneficial relationship that, over time, achieves tangible benefits for both parties. How does an organization achieve this?
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Why the NFL needs to spend more time on Twitter
Sue writes about why it would have made sense for Rams owner Stan Kroenke and the NFL to meet their audience on their own (online) playing field—but instead, the “duck & hide” strategy cost them the opportunity to build stronger rapport with fans and control the conversation around the sensitive relocation decision.
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