Sue writes about why it would have made sense for Rams owner Stan Kroenke and the NFL to meet their audience on their own (online) playing field—but instead, the “duck & hide” strategy cost them the opportunity to build stronger rapport with fans and control the conversation around the sensitive relocation decision.
Read MoreThe New Year: a time to reflect? Yes! In the spirit of the year-end family newsletter, I decided to take a scroll down memory lane via my Twitter account. Let’s take a look back at a year’s worth of tweets, retweets and mentions from 2013.
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